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商品編號： 9-300-509 出版日期： 2000/03/31 作者姓名： Bartlett, Christopher A. 商品類別： General management 商品規格： 再版日期： 地域： United Kingdom;Australia 產業： Beverages;Agriculture, forestry, fishing & hunting;Food;Agribusiness 個案年度： -
商品敘述：
Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of headquarters/subsidiary tensions, background for the decision on d''Instinto launch, the Banrock Station versus Kelly''s Revenge decision, and the company''s actual actions/decision and the reasons for them.
涵蓋領域：
Entrepreneurship;Conflict resolution;International marketing;Competitive strategy;International business;New product marketing;Implementing strategy
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